Dear Apple: if your new icons need a manual, they're not working

Apple app icons Creator Studio
(Image credit: Apple)

Apple recently released a new version of Creator Studio and, with it, a set of new app icons. So far, so unremarkable. But these icons are so confusing that Apple felt compelled to release a whole user guide to help you navigate them.

The guide exists because the new designs are far from self-explanatory, and because there are now two versions of each app – one via subscription, the other through a one-off payment – each subtly different. Following the style of the macOS Tahoe update, the icons also abandon image-led design, which clearly signals what each app does, in favour of minimalist, concept-led abstractions. The new colour scheme doesn't help either: muted and dull against the vibrancy of the old one.

Apple creator studio icons

(Image credit: Apple)

The fundamental principle of an icon is that you can read it at a glance. That's hard enough here, but the bigger problem is that these icons come as a suite, appearing side by side. Their mutual similarity and abstract style compound the confusion in a way a standalone icon might get away with.

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Whether or not you prefer the old-style icons (I do), both are here to stay. Apple knew you'd be confused but, rather than design a more intuitive system, it handed you a manual. I'm sure the guide is meant to ease the transition and help differentiate the icons on the desktop – but it would be better still if they were obvious enough not to need one. What do you think?

It's a season for icon frustration: the response to Google's new app icons shows Apple isn't alone. Though we do love these parody Google icons – be sure to check them out!

Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2023. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.

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